Category: 2011 Vol. 3 (2)

Health and spa tourism has been a customer need since ancient times and has a longstanding
history. There are many destinations worldwide offering wellness products and
services, which makes this industry particularly competitive. However, to be exceptional and
stand out from the crowd, destinations need effective marketing strategies and recognition
for their unique features.

The paper explores the effectiveness and impacts of downsizing in the hospitality industry.
The research investigates the emotional impacts of downsizing and its possible influences on
long-term business performance. Theoretical constructs of organisational development and
change, corporate downsizing and work psychology are reviewed.

The ecotourism concept and development has been adopted globally. The paper explores the
impacts ecotourism and its sustainability. Sustainability is a major issue of concern nowadays to
ensure the future generations are able to experience the natural environment or to meet their
needs for development.

This paper discusses the impacts of British Airways Executive Club programme on customer
loyalty and examines why the British Airways Executive Club programme has become business
travellers’ motivation for travelling with British Airways. The paper explores the perceptions of
customers rather than the British Airways management view of the loyalty programme.

Backpacker tourism is popular. However research has paid limited attention to the travel
motivations of different nationalities, especially Asian backpackers. In order to understand how
the role of nationality affects travel motivation and behaviour, this paper presents a study of the
travel motivation of Hong Kong backpackers.

This paper explores the repeatedly conflictive relationship between argentines and Chileans
in tourism fields. Even though some scholars propose tourism as a form of peace-building,
the evidence collated in this study suggests that the bilateral troublesome relationship
between Argentina and Chile along their history determined a hostile spirit enrooted in
nationalism.

The aim of this paper is to critically analyse the sustainability of low cost airlines in Europe,
which are threatened by fierce competition within the airline industry and from other means of
transportation such as high-speed rail. Moreover, as the financial crisis in Europe still exists,
consumers have a far greater bargaining power and many options to choose from.

This paper analyses the ethical dimensions of zero-dollar tours in Hong Kong. The paper
explores the ethical perspectives of tourists and tourism agencies and the grey area of
zero-dollar tours in Hong Kong. The political and economic factors that led to the development
of zero-dollar tours are investigated and the influence of government policies on their survival
of zero-dollar tours is explored.

The tourism industry is one of the important industries for every country, as it helps boost
economy. However, tourism activity will influence the destinations both positively and negatively.
This paper analyses the socio-cultural impacts of tourism in Sabah, Malaysia. Sabah is widely
known for its eco-tourism and cultural tourism because of its scenic views and multicultural
residents.