The review of literature on branding generally, and on destination branding particularly, have raised several questions regarding the
management of destination brands and its impacts on overall destination performance. There are certain confusions in the concept of brand,
how it can be linked to the destination image and which are its tangible and intangible attributes, affecting tourists’ destination vacation choice.
Category: 2013 Vol. 5 (4)
An analysis of performance appraisal effect on employee’s motivation in the Food and Beverage department in Intercontinental Hong Kong
Performance appraisal has been widely known as a method for assessing employee performance and it has been proven to be popular in the
hotel industry. Previous research has been done in analysing employee perceptions and motivations towards performance appraisal but lack of
research have been done in South East Asia. This article aims to research the topic in the case of the Food and Beverage department in
Intercontinental Hong Kong. In order to deeper the understanding of the employee perceptions and motivations on performance appraisal and
factors which may contribute to the influences; journals, books and articles have been reviewed together with examination of expectancy theory,
path-goal theory and goal setting theory.
Expats in China, is it a good career move in this flat world? Career management analysis for young hoteliers in the luxury hotel segment, in the city of Xian, China
This study examines Career opportunities in the booming Chinese hospitality industry from a young expatriate point of view. Examining
career difficulties, industry requirements, and challenges expats might face during their mission. Through protean and organisational career
management approaches, career planning, self assessment and success planning.
Attitudes towards and opportunities for disabled people have improved since the start of the Paralympics
There is widespread expectation that sport will be the cultural leader in our postmodern society. Research suggests sport can be known to
reveal the values of society and is described as an expression, or a statement, by a society about its interests, history and character. The trend
towards an equal society has flagged up the issue of disability sport and the impact the Paralympics has on this field.
An analysis of employee involvement in Accor hotels’ environment charter: case study of Pullman Putrajaya Lakeside, Malaysia
The main underlying question for this research is the employee involvement on Accor Hotel’s Environment Charter (1998) within a chosen
context of Pullman Putrajaya Lakeside, Malaysia. The ability to utilise employee involvement programs within an organisation can benefit the
success of the strategy implementation. This research looks into the intangible context of the human perspective, personality and characteristics
that influences the employee involvement in the organisation.
Analysing corporate social responsibilities and assessing its benefits for the hospitality industry in the case of Marriott Zürich Hotels.
Modern organisations should not underestimate the importance of corporate social responsibilities (CSR). Because of its importance, CSR is a widely researched topic. However, there is lack of information about the benefits of CSR in developed countries, previously no empirical research examined the concept of CSR in Switzerland.
An analysis of the social impact of festivals and events in Limerick City, Ireland
The scope of the events industry is vast and dynamic with events a fundamental part of society affecting “culture, business and lifestyles” (Getz2, 2008:18). Still in its infancy, the event industry must constantly prove its validity and this is achieved through constant evaluation, which is necessary and serves to set the foundation for improvement and development (Bowdin et al, 2004).
Analysis the relationship between empowerment and job satisfaction: Case study in W Hotels Hong Kong
Empowerment is viewing as an important human resources practices and it is becoming more popular to adopt in service industry. Yet there
is lack of study focus on the employees’ perspective on empowerment and less discussion on how empowerment introduced and adopted in
Asia countries.