As medical tourism demand continues to record rapid growth it becomes essential for marketers to understand the behaviour of the tourists practicing it. Given the absence of existing studies in Thailand’s medical tourism and destination choice behaviour of medical tourists, this paper presents an analysis of tourists’ motivation in choosing Thailand as a medical tourism destination.

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As destination branding evolves to become one of the most effective methods of differentiation, it will become evident that every destination will require a brand image. However, the literature on this topic reveals limited observation on the conception of distinctive destination branding strategy procedures. Conceptually based research is essential in order to discover how a destination brand can be successfully build through the use of cuisine, especially in combination with special interest tourism such as culinary tourism.

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The aim of this research paper is to critically analyse whether the mass tourism is affecting the local community from Barcelona, Catalonia. The purpose of this paper is to confirm the advantages and disadvantages of tourism development, together with the economic benefits of local community and whether the positive aspect of tourism growth outweighs the negative impacts of mass tourism.

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The aim of this research paper is to analyse motivations of Hong Kong consumers while travelling to Japan for pop idols' entertainment industry. The purpose of this paper is to explore the internal influences of an individual, and how it affects one's expectations. The literature review shows an interrelation of existing content and process theories of motivation.

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This paper attempted to explore the impacts of tourist gaze on destination image formation through the case of under developed tourist destination. Image is one of the most important factors that influences decision making process of tourists while choosing holiday’s destination. The development of technology and social networking has brought countries nearer to each other, which eventually pushed the world towards globalisation.

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Communication skills are an important element in the hospitality industry. Communication is closely related to psychology, sociology, and mentality (Narula, 2006). Trends of communication vary to specific region or country. This paper looks at a discourse of several critical theories that pinpoint the importance of languages in cross-culture communication and issues arising from adapting English as a second language in China specifically. Mission Hills, Hainan practices a unique yet authentic culture and native communication channel.

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The aim of this research paper is to critically analyse the importance and effectiveness of empowerment in Marriott properties in Switzerland. The author discovered a gap in the existing literature on empowerment in the Swiss hotel market and investigated the approach hospitality organisations have towards empowerment.

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Formation of motivation and push-and-pull factors are very crucial while investigating tourists’ motivation. Due to the fact that there is still lack of available resources and specific case studies, the author attempts to assess tourists’ motivating factors to experience pop culture tourism based on the case of South Korea.

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