The travel industry is undergoing dramatic changes as a result of the phenomenal growth and wide-scale adaption to information technologies, in particular the internet. This has altered the buying behaviour of the travel consumer whom today, has the power to choose between alternative distribution channels when planning and booking a holiday.

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Empowerment is assessed as one of the foremost human resource means in respect of satisfying and motivating workers, notably in the hospitality industry. This sector has been developing at a remarkable velocity; for this reason, the possession of having an effective empowerment system can give assistance to hotel firms for an increase of employees’ motivation together with performance.

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Having a favourable corporate identity gives a strong advantage to companies in attracting and maintaining long term relationships with the various stakeholders of a company. However, there is a lacking of awareness regarding the need and methods to effectively manage a corporate identity.

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This research seeks to explore the factors influencing the rivalry and strategic management local and international resorts in Le Morne, Mauritius. The author has a particular interest in the strategic alliances existing between these companies. One of the leading resorts of the region, Le Paradis Hotel, was the focal point and the sustainability of its competitive advantage studied.

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Event marketing in recent years has reached a new frontier due to the changes in the use of sponsorship in event organising. However there are only limited researches conducted to analyse the role of sponsorship program in event marketing.

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The purpose of this paper is to assess how Swiss hotel employers value the importance of higher education in Hospitality and Tourism Industry, though analysing the importance of future employees’ qualifications for the Swiss Hotel and Tourism managers, and how their education background influence Hospitality and Tourism Industry’ establishments’ development.

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Hospitality is a very competitive industry; in order to succeed, organisations must constantly try new marketing strategies to get more attention of potential customers. Along with changes in consumption structure and trends of tourists, a growing number of hotels have changed their marketing strategy towards promoting budget advancement.

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Successful psychological contract is respected as one of the most significant human resource instruments for increasing employee commitment and motivation, particularly in the hospitality. Such sector is expanding at a noteworthy rate; accordingly, the necessity of possessing a potent psychological contract application can enhance opportunities for organisations to prevent the employee shortage, together with an increase of employee dedication towards the company.

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